It's also relatively easy to apply with Sheriff's quick tip: She uses a "backward three technique" on the perimeter of the face. According to makeup artist Ashunta Sheriff, bronzer is "used to mimic and recreate the sun's warmth on the skin when we get a tan." When you contour, you create shadows using a cool-toned product to sculpt and add dimension to the face, whereas bronzers usually have warm undertones to create a gorgeous radiance on the skin. Though there are more options, you might still be wondering, what exactly does bronzer even do?įirst things first, bronzing and contouring the skin are not the same. Thankfully, in the last few years, more bronzers for dark skin have popped up on the market, helping to fill in the gaps. One product category that needs some work? Bronzers. As a result of customers and beauty influencers holding brands accountable on social media and beyond, more and more companies have finally recognized that not only is it business-savvy to create complexion products for dark-skinned people, but it's also just the right thing to do.
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